Bringing over ten years of experience with agencies, in-house, and freelance across the public and private sectors, I’ve supported startups right up to Fortune 500s. I’ll work with you to create, implement, track, and optimize strategies that drive engagement and power growth.
Case Studies
CLIENT
Cielo Talent
EXPERTISE
Social Media Strategy
Content Marketing Strategy
Copywriting
Communications
INDUSTRY
HR Tech | Recruitment | Talent Acquisition
Social Media Growth for Cielo
The social media strategy began with market, competitor, and company research, integrating data and insights into brainstorming sessions to ideate and plan new posts. This was an ongoing, team-wide process over the course of a year, ensuring a continuous stream of fresh, engaging, and trending topics and a regular posting schedule that kept Cielo consistently at the top of the target audience’s feeds.
My posts to the 250,000+ LinkedIn followers covered news and announcements, product releases, case studies, industry commentaries, and more, aligned with go-to-market and account-based-marketing strategies and timelines. For much of the content, I worked cross-functionally 1:1 with key internal and external stakeholders to surface insights.
The social strategy formed a vital piece of the wider content and marketing strategies. As part of it, I led promotional content for the launch of a proprietary AI B2B SaaS platform, and the launch of a successful company podcast. I developed content both for global audiences and targeting specific regions including EMEA, APAC, LATAM, and North America. Target industries included Healthcare, Life Sciences, Manufacturing, Technology, and more.
CLIENT
PandaDoc
EXPERTISE
SEO Strategy
Content Marketing Strategy
Copywriting
INDUSTRY
B2B SaaS
SEO and Organic Traffic Boost for PandaDoc
Embedded in the PandaDoc marketing team, I worked cross-functionally, collaborating with internal stakeholders to build a targeted content strategy aligned with wider marketing and corporate goals.
I envisaged, planned and wrote content while managing a writing team, resulting in a variety of new pages based on conversations with subject matter experts, SEO performance data, competitor research, and more. In total, we created dozens of content pieces, ranging from competitor comparisons to FAQ-based articles, product explanations, and targeted landing pages, all in-line with a tight and overlapping publication schedule.
In addition to SEO considerations, I optimized the structures of all pages for simplicity, clarity, brand and tone-of-voice alignment, and conversions. On an ongoing basis, I refined the pieces in response to the results of A/B testing and other data analytics feedback, and updated them over time to ensure relevance.
“Tom’s SEO-focused content has brought us a significant amount of new traffic. His writing, attention to detail, and communication skills are all excellent and he's very organized.”
Featured Work
After graduating and working in scientific research, my career progressed into marketing & communications in 2015.
I create strategies tailored to audiences across multiple channels to help organizations achieve their goals.
